May 25 – real world learning

305/365 – people to thank who have had an impact on me.  I went through the motions.  At UBC.  During my Commerce degree.  I did as I was asked.  Didn’t question anything.  All textbook work.  No course really inspired me.  I knew I needed a future and got my education.  And they fed me my education in the traditional way – lecture and assignments.  Until my 4th year (of a 5 year program).  This was the year I declared my major (Marketing) and actually enjoyed some of the things I was learning.  However, still most of the courses were instructor led.  It wasn’t until I was in a course led by this funky diva (well before En Vogue coined the term) named June.  A statuesque older black woman who I’m imagining was a visiting lecturer as I don’t recall her being faculty.  She taught one of the elective Marketing classes and we had to apply what we learned – no, not in a case study or simulation but working with a real car manufacturer.  I can’t recall which one but it was a major player and they were in the test phase of introducing a new model on the market and our class created marketing campaigns for their launch to be evaluated by executives.  This was a first for me and something that I haven’t forgotten as it has permeated my teaching to this very day.  I try to organize real world learning whenever I can.  I am not saying that I don’t lecture or give notes and assignments but I also get the students fully immersed when it comes to learning.  From my Psychology students working with Kindergartners and Grade 2s applying Piaget and Kohlberg’s theories to my Marketing students creating campaigns for local Steveston restaurants to my Business students opening an hour long business venture competing with other groups and being judged on sales made.  Yes, this is a nightmare for me to organize and perhaps not appreciated by all students in the moment but I know that once they reflect, the experience was invaluable – that’s the way I felt in June’s class.  I will continue to teach in this manner until I retire and I have June to thank for instilling this sentiment in me!

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